One of the key reasons is that Internet technologies make searching easier. Databases enable brokers and agents to distribute and display more information about listings, loans, and homebuying information. Buyers can preview properties and initiate discussions with the listing agents all from the same Web site.

All this proves that if you're not already incorporating the Web into your marketing plan for properties, you could be missing a big chunk of current and future sales.

Homes & Land of Savannah is the only real estate marketer in the Greater Savannah area that offers you Web exposure along with your print ad, free of charge. In addition, Homes & Land gives sellers exposure through direct-mail distribution to pre-movers and FSBO programs.